Creating a new business venture Essay Example | Topics and Well Written Essays - 2500 words

Creating a new business venture - Essay Example This mission is ideal since it seeks to consolidate the company’s commitment to provide quality transport services to different targeted customers in the healthcare sector. Vision To be the market leader in the transport sector where the company seeks to cater for the interests of different customers in need of healthcare related transport services. Brief description of your organization Accarpio Transport’s business model is based on the notion of establishing a company that will specifically offer transportation services for those in need. The company will target different categories of people in its operations as shown below. Transportation of those in wheelchairs, those who use walkers, and those who can walk. Priced reasonable so anyone that needs our services can have them. The strategy of offering reasonable prices is specifically designed to attract as many customers as possible since there are also other actors in this particular sector of business. This strate gy will help the company to gain a competitive advantage in its operations which is the essence of any business venture (Strydom, 84). Brief historical review Accarpio Transport The business model of the company is unique in that it seeks to offer transportation services that are not provided by most ambulance companies. Most ambulance services are primarily concerned with offering services to patients who want to be taken to the hospital from their respective homes. Some of the service providers only provide transportation to doctors who have appointments. However, Accarpio Transport will provide transport to people who want to perform different errands such as going to the grocery stores or shopping malls, visiting friends or any other errands such as going to the park for refreshment. Current Marketing Situation Market overview The company intends to prioritize various trends that will give it a competitive advantage over other actors in the transport industry. For instance, the company seeks to offer consistent transport services to all clients. It intends to fulfill all their interests and needs so as to create loyalty among them. The company also seeks to harness the philosophy that no transportation job is too small in its operations since it is designed to cater for different types of customers. Market segmentation In theory, market segmentation is described as the process of dividing a heterogeneous market into smaller segments of people who have similar interests (Kotler, 87). In this particular case, geo-demographic segmentation will be used by the company. Geo-demographic segmentation is loosely defined as the process of identifying groups of people in a certain area who have similar demographic characteristics such as age, gender as well as lifestyle (Kotler,88). For instance, people living in the same geographical location may share similar interests such as the use of the same transport services as well as their interests towards different marke t offerings. In this case, Accarpio transport will target individuals interested in carrying out their personal errands such as visiting the hospitals. The company will also target patients intending to use transport to different places such as shops for their personal business. Target market The company will mainly target hospitals and it will offer transport to people visiting patients or carrying out any other business. The company wil